Kanye West’s DONDA Begins Design Lecture Series


Image via @virgilabloh on Instagram

Kanye West probably holds a record or something for how many simultaneous tours he has going on at once (count ’em, 2). After recently resuming the Yeezus tour in Philadelphia on Saturday, West spoke to Harvard University’s Graduate School of Design about his creative enterprise / design company DONDA.

DONDA was created on January 5, 2012 when West tweeted that he was creating a 22+ division company to “to dream of, create, advertise and produce products driven equally by emotional want and utilitarian need…To marry our wants and needs.” Virgil Abloh, Creative Director of DONDA and creator of “#BEENTRILL” streetwear savvily snapped the photo above of West speaking to the graduate students and stated that this was the first stop in the DONDA Design Lecture Series.

DONDA’s creative design devision is also responsible for several recent album’s cover artwork including: Lil Wayne’s “I Am Not A Human Being II”, 2 Chainz’ “B.O.A.T.S. II #MeTime”, and Pusha T’s “My Name Is My Name”. West has been quoted saying he hopes to make DONDA the first “trillion dollar company.”

West (as expected) spoke about himself on topics ranging from his admiration of the students’ work, his personality during interviews and politics. He was also quoted saying: “I really do believe that the world can be saved through design and everything needs to actually be architected,” “And this is the reason why even some of the first DONDA employees were architects that started designing T-shirts instead of buildings.”

A video of the lecture can be seen here and a full transcript here. Enjoy.

Seems like Kanye has found a way to rant and share all of his opinions through the identity of a teacher and without all of the screaming. Here’s to hoping for West’s continued success in developing the empire that is DONDA.


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