Lorde – “Pure Heroine” Review

Image via Universal.

Image via Universal.

16-year-old artpop sensation Lorde has had an unbelievable amount of success with her debut studio album “Pure Heroine(double entendre?) . Clocking in at an astonishingly short 37 minutes and 10 tracks the Joel Little produced effort is certainly becoming one of the hottest year-end albums out right now. Influences range from indie, to electronica, to hip-hop and it all shines brightly in its’ own form on Pure Heroine, but the 16-year-old shows much more than singing talent on this album, she shows she’s wise beyond her years and coming in at the tail end of Generation Y that’s something to be commended.

What one might find most interesting about the “Royals” star is that she’s been developing her talent with Universal as early as 14-years-old, with her first release “The Love Club” EP releasing just a few years later. The main point here is people are stacking her up with artists like Adele and Lana Del Rey yet she has so much more time to develop than they do. The most unique feature about her is her uncanny ability to tell a completely believable and beautiful story, painting a picture through poetry that the greats would kill for (eat your heart out, Hawthorne.)

The album focuses on topics ranging from the regret and lack of appreciation for youth (crazy for someone who is 16, right?) to what seems like memory after memory turned into poetry. “You pick me up and take me home again, head out the window again. We’re hollow like the bottles that we drain.” She sings on track 2, “400 Lux”, a lesser known jewel from the album. In three lines Lorde describes a scenario kids these days should really have no idea about. It’s almost a form of culture shock to older generations hearing her music. Even I and others my age as the head of Generation Y find ourselves asking “Is this what the kids are like these days?”

The album remains cohesive from beginning to end. The theme remains consistent without becoming dull and repetitive. “Pure Heroineis a complete body of work, not a bunch of fragments with catchy hooks. It’s art, not just music. We hear many sides of Ms. Ella Yelich-O’Connor, from the seemingly scared young girl crafting her vision of growing old in “Ribs” to the bold and fearless woman who boasts “I don’t really think about death, that’s alright if you do it’s fine.” or the ever-classic “Do you really wanna go free? Let me in the ring, I’ll show you what that big word means.” from “Glory and Gore“. We see an array of emotions felt by so many who keep it trapped in side released out of the mouth of a 16-year-old from Auckland. Happy, sad, confused, lonely, and fearful, “Pure Heroine” embodies the emotional state of hashtag generation and will be a defining moment in the post-internet generation for years to come.

Check out Lorde’s Pure Heroine” and buy the album on iTunes here. For updates on Lorde’s music like her on facebook and follow her on twitter.

Written by Troy Womble. For more S&S related material including news, reviews, and whatever other awesome things about music from indie to hip-hop follow me on facebook and twitter.


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