JAY Z dropped the official visuals to Holy Grail yesterday. The Justin Timberlake assisted single is the first major music video to premier on Facebook’s new video player. Directed by Anthony Mandler and showing JAY Z wearing a gold chain that would have you calling the chiropractor the new visuals are a stunning depiction of the classic feeling JAY Z has given us throughout his career, the classy, dark, gangster film noir we’ve come to know and love while incorporating the southern “chopped ‘n’ screwed” sound to different areas. With this video, JAY Z has not only continued to solidify himself as a prominent force in the rap game, but as an artist as a whole. His profound influence on hip-hop culture while in his forties is something to be applauded. In a young man’s game where 30 is old and 40 is ancient JAY proves that he can keep up with the young and not completely sell-out, noting multiple times throughout the song his love-hate affair with fame, best describing it with the line:
“This fame hurts but this chain works.”
A stunning portrayal of what someone will put up with to get where they want to go and a fantastic depiction of fame being something that is somewhat of a killer. At the end of the day people want what they want and they will in fact put up with what it takes to get it.